Marylisa Gavenas

Content Director

Boston area / remote



Able to leverage award-winning experience at elite media (Condé Nast, Time Inc., Hachette) into cliché-free storytelling for enterprises (Bank of America, Epicor, Sanofi, College Board, L'Oréal, Supima Cotton), retailers (Uniqlo, Bergdorf Goodman, buybuyBABY), and agencies (Publicis, Ogilvy, Omnicom, Digitas).

Known for clean, scannable pages that enhance UX and improve sell-through; expert at translating complex topics (finance, cloud computing, pharmaceuticals, fiber tech, luxury watches, municipal licensing) into accessible language. Track record of success with UX-based site transformation (City of Minneapolis, College Board, Bank of America, Uniqlo).




Content strategy

  • At College Board, I was charged with turning Pre-AP into a revenue generator. I did this by interviewing SMEs, auditing content, adding pages that would "sell" the program, and collaborating with a content designer to change site architecture—trimming an unwieldy and over-specific site to 96 pages while expanding its information base.

    At College Board, I was charged with turning Pre-AP into a revenue generator. I did this by interviewing SMEs, auditing content, adding pages that would "sell" the program, and collaborating with a content designer to change site architecture—trimming an unwieldy and over-specific site to 96 pages while expanding its information base.

  • BEFORE AND AFTER: College Board's Pre-AP home page.

    BEFORE AND AFTER: College Board's Pre-AP home page.

  • A "sell page" pitching Pre-AP, targeted as an area of potential revenue.

    A "sell page" pitching Pre-AP, targeted as an area of potential revenue.

  • I created pages on College Board's Pre-AP site to respond to both business and user needs. Here, an overview page combining a business objective (touting the new digital platform) with a user need (how to get started).

    I created pages on College Board's Pre-AP site to respond to both business and user needs. Here, an overview page combining a business objective (touting the new digital platform) with a user need (how to get started).

  • When UX content strategy is deductive rather than reactive: Because nothing on College Board's Pre-AP site addressed students or their needs, I advocated for their inclusion. 

    When UX content strategy is deductive rather than reactive: Because nothing on College Board's Pre-AP site addressed students or their needs, I advocated for their inclusion. 

  • On the transformation team for the City of Minneapolis website, I worked to make pages more intuitive and accessible. For this parking vertical, I employed a "walk through" approach.

    On the transformation team for the City of Minneapolis website, I worked to make pages more intuitive and accessible. For this parking vertical, I employed a "walk through" approach.

  • Phase I of my multi-part copy strategy for a fashion brand's DTC site. Initial goals were repositioning the brand, reducing errors, increasing scannability, and boosting SEO.

    Phase I of my multi-part copy strategy for a fashion brand's DTC site. Initial goals were repositioning the brand, reducing errors, increasing scannability, and boosting SEO.

  • As Senior Content Strategist at a Boston-based CX agency, I analyzed clients' content needs, introduced them to current best practices, and produced guidelines for their copywriters. Here, an 18-page guide to the client's new brand voice and content strategy. (downloadable PDF file)For this tech client, I also put theory into practice by rewriting the top 10 pages myself, creating a tagline for the site, and reconfiguring copy blocks, forms, CTAs, and navigation. Examples follow.

    As Senior Content Strategist at a Boston-based CX agency, I analyzed clients' content needs, introduced them to current best practices, and produced guidelines for their copywriters. Here, an 18-page guide to the client's new brand voice and content strategy. (downloadable PDF file)


    For this tech client, I also put theory into practice by rewriting the top 10 pages myself, creating a tagline for the site, and reconfiguring copy blocks, forms, CTAs, and navigation. Examples follow.

  • BEFORE AND AFTER: Demonstrating how an active, conversational tone works for Saas on this landing page.

    BEFORE AND AFTER: Demonstrating how an active, conversational tone works for Saas on this landing page.

  • BEFORE AND AFTER: Leading by example, I created a tagline and rewrote this SaaS client's home page to illustrate best practices outlined in my tip sheet.

    BEFORE AND AFTER: Leading by example, I created a tagline and rewrote this SaaS client's home page to illustrate best practices outlined in my tip sheet.

  • BEFORE AND AFTER: When the business's most important form was not functioning as needed, I rewrote and reconfigured the form to make it less intimidating—creating a template that staff copywriters could follow on subsequent pages.

    BEFORE AND AFTER: When the business's most important form was not functioning as needed, I rewrote and reconfigured the form to make it less intimidating—creating a template that staff copywriters could follow on subsequent pages.

  • On the transformation team for the City of Minneapolis website, I worked to make pages more intuitive and accessible. For example, on this complex rental licenses vertical—essentially B2B subject matter—I created a "walk through" approach that would be easily understood by both first-timers and veterans.

    On the transformation team for the City of Minneapolis website, I worked to make pages more intuitive and accessible. For example, on this complex rental licenses vertical—essentially B2B subject matter—I created a "walk through" approach that would be easily understood by both first-timers and veterans.


  • Sample child page from the City of Minneapolis rental licenses vertical.

    Sample child page from the City of Minneapolis rental licenses vertical.

  • As Lead Content Strategist on the Bank of America site migration, I leveraged a storytelling approach to explain complex financial tools. Here, CashPro customers sell the program by explaining its benefits to potential customers.

    As Lead Content Strategist on the Bank of America site migration, I leveraged a storytelling approach to explain complex financial tools. Here, CashPro customers sell the program by explaining its benefits to potential customers.

  • As Lead Content Strategist on the Publicis team charged with the Bank of America content migration, I spent hundreds of hours on the detail work needed ensure everything from better ADA compliance to improved UX.

    As Lead Content Strategist on the Publicis team charged with the Bank of America content migration, I spent hundreds of hours on the detail work needed ensure everything from better ADA compliance to improved UX.

  • At College Board, I transformed  About Us with a relatively light touch: making navigation more intuitive, making pages more scannable, and adding warmth. 

    At College Board, I transformed  About Us with a relatively light touch: making navigation more intuitive, making pages more scannable, and adding warmth. 

  • As part of the Publicis/Razorfish team on the international rollout of Uniqlo.com, I created copywriting templates, formatted support content, and strategized product reviews that would translate the brand's values to a multinational audience.

    As part of the Publicis/Razorfish team on the international rollout of Uniqlo.com, I created copywriting templates, formatted support content, and strategized product reviews that would translate the brand's values to a multinational audience.

  • For Supima Cotton, I did multiple pop-up websites to promote co-op ventures. Here, the opener of SupimaCollection.com, a site charged with introducing Supima as a brand and supporting that brand's first retail venture with Bloomingdale's.

    For Supima Cotton, I did multiple pop-up websites to promote co-op ventures. Here, the opener of SupimaCollection.com, a site charged with introducing Supima as a brand and supporting that brand's first retail venture with Bloomingdale's.

  • SupimaCollection.com: Having only html coding and an extremely limited budget, I created a content strategy that capitalized on rollovers—adding interactivity and elements of surprise while keeping the look clean and high-end.
    SupimaCollection.com: Having only html coding and an extremely limited budget, I created a content strategy that capitalized on rollovers—adding interactivity and elements of surprise while keeping the look clean and high-end.
  • Supima Cotton: Using only html coding, I created a content strategy for SupimaCollection.com that capitalized on rollovers—adding interactivity and elements of surprise while keeping the look clean and high-end. Here, an interactive timeline that functioned to underscore the brand's American heritage.
    Supima Cotton: Using only html coding, I created a content strategy for SupimaCollection.com that capitalized on rollovers—adding interactivity and elements of surprise while keeping the look clean and high-end. Here, an interactive timeline that functioned to underscore the brand's American heritage.
  • Supima Cotton: Using only html coding, I created a content strategy for SupimaCollection.com that capitalized on rollovers. Here, I used question-and-answer CX to position the brand's fiber technology for end users.
    Supima Cotton: Using only html coding, I created a content strategy for SupimaCollection.com that capitalized on rollovers. Here, I used question-and-answer CX to position the brand's fiber technology for end users.
  • Bergdorf Goodman: In charge of all copy for the store, I contended with the late-aughts marketing mindset that "people will never shop for luxury goods online." My compromise: a BG site shoppable by floor, integrating daily updates of store events. 

    Bergdorf Goodman: In charge of all copy for the store, I contended with the late-aughts marketing mindset that "people will never shop for luxury goods online." My compromise: a BG site shoppable by floor, integrating daily updates of store events. 

  • Hachette Custom Publishing: Working as an editor-in-chief in Hachette's Custom Publishing division, I strategized branded content for both dedicated websites and glossy lifestyle magazines. Here, my launch of Cadillac Vision.

    Hachette Custom Publishing: Working as an editor-in-chief in Hachette's Custom Publishing division, I strategized branded content for both dedicated websites and glossy lifestyle magazines. Here, my launch of Cadillac Vision.

  • Hachette Custom Publishing: As part of the brand's push for younger consumers, I was charged with the revamp of Mercedes Momentum, a luxury lifestyle quarterly and website.

    Hachette Custom Publishing: As part of the brand's push for younger consumers, I was charged with the revamp of Mercedes Momentum, a luxury lifestyle quarterly and website.

Pharma, health, wellness

  • An overview of my 2024–2025 contract as Group Copy Supervisor for Content Powerhouse, a team of specialists assembled to create a proprietary GenAI tool for Sanofi 

    An overview of my 2024–2025 contract as Group Copy Supervisor for Content Powerhouse, a team of specialists assembled to create a proprietary GenAI tool for Sanofi
     

  • Campaign strategies as Group Copy Supervisor for Sanofi's Content Powerhouse.

    Campaign strategies as Group Copy Supervisor for Sanofi's Content Powerhouse.

  • For a government-mandated site transformation at the City of Minneapolis, I remapped the UX of healthcare verticals that had become intimidatingly complex, then introduced topics in plain language to make the information accessible among the City's diverse populations. 

    For a government-mandated site transformation at the City of Minneapolis, I remapped the UX of healthcare verticals that had become intimidatingly complex, then introduced topics in plain language to make the information accessible among the City's diverse populations. 

  • UX-centered vertical for the City of Minneapolis

    UX-centered vertical for the City of Minneapolis

  • Using a scannable format and addressing a complex, potentially scary topic in clear, approachable language for this child page of "Current Public Health Concerns" for City of Minneapolis

    Using a scannable format and addressing a complex, potentially scary topic in clear, approachable language for this child page of "Current Public Health Concerns" for City of Minneapolis

  • UX-centered content strategy and writing: Healthy Living vertical for the City of Minneapolis

    UX-centered content strategy and writing: Healthy Living vertical for the City of Minneapolis

  • BEFORE AND AFTER: Transforming College Board's Accommodations site, I began with an audit and stakeholder interviews, then wrote UX and marketing copy, edited SME's copy, collaborated on a new and condensed site map, created new tagging systems and metadata, and worked with the production team to create scannable, user-friendly pages.

    BEFORE AND AFTER: Transforming College Board's Accommodations site, I began with an audit and stakeholder interviews, then wrote UX and marketing copy, edited SME's copy, collaborated on a new and condensed site map, created new tagging systems and metadata, and worked with the production team to create scannable, user-friendly pages.

  • UX-centered content strategy: A months-long project reconfiguring and rewriting College Board's Accommodations site, aimed at an audience of medical professionals, special education coordinators, and parents.

    UX-centered content strategy: A months-long project reconfiguring and rewriting College Board's Accommodations site, aimed at an audience of medical professionals, special education coordinators, and parents.

  • In my months-long revamp and rewrite of College Board's Accommodations site, I worked to make a complex and confusing process as straightforward as possible—explaining abbreviations, creating step-by-step instructions, and calling out differences between CB regulations and state guidelines.

    In my months-long revamp and rewrite of College Board's Accommodations site, I worked to make a complex and confusing process as straightforward as possible—explaining abbreviations, creating step-by-step instructions, and calling out differences between CB regulations and state guidelines.

  • In my months-long transformation of College Board's Accommodations site, streamlining the site sometimes meant adding explanatory copy and FAQs. Here, an example, written in a voice that would reassure parents and administrative assistants most likely to need this information.

    In my months-long transformation of College Board's Accommodations site, streamlining the site sometimes meant adding explanatory copy and FAQs. Here, an example, written in a voice that would reassure parents and administrative assistants most likely to need this information.

  • As a consultant for a home health and hospice company preparing for an IPO, I created an SEO-forward story list built around Medicare queries and wrote this explanation of Choose Home Care legislation. Leading by example, I researched and wrote this article to demonstrate consumer-friendly voice and tone. 

    As a consultant for a home health and hospice company preparing for an IPO, I created an SEO-forward story list built around Medicare queries and wrote this explanation of Choose Home Care legislation. Leading by example, I researched and wrote this article to demonstrate consumer-friendly voice and tone. 

  • For a home health and hospice company preparing for an IPO, I created an SEO-forward story list and wrote this glossary of frequently encountered Medicare terms.

    For a home health and hospice company preparing for an IPO, I created an SEO-forward story list and wrote this glossary of frequently encountered Medicare terms.

  • UX strategy and copywriting: Health care training vertical for the City of Minneapolis.

    UX strategy and copywriting: Health care training vertical for the City of Minneapolis.

  • Communications strategies—both digital and print—promoting Pine Pharmaceuticals' new ordering portal to nurses and medical office managers.

    Communications strategies—both digital and print—promoting Pine Pharmaceuticals' new ordering portal to nurses and medical office managers.

  • Communications strategies—both digital and print—promoting Pine Pharmaceuticals' new ordering portal to nurses and medical office managers.

    Communications strategies—both digital and print—promoting Pine Pharmaceuticals' new ordering portal to nurses and medical office managers.

  • At Sanofi, aligning consumer initiatives with HCP communications.

    At Sanofi, aligning consumer initiatives with HCP communications.

  • Although most of my work at Sanofi involved HCP communication, I also adapted TV spots for digital use and brainstormed 2026 digital campaigns.

    Although most of my work at Sanofi involved HCP communication, I also adapted TV spots for digital use and brainstormed 2026 digital campaigns.

  • When my e-mails garnered the highest click-through rates, I took over the five-times-a-week email budget at buybuyBABY, creating stories and themes around vendor promotions. Here, an example of healthcare-themed daily e-mails written in the reassuring, common-sense voice.

    When my e-mails garnered the highest click-through rates, I took over the five-times-a-week email budget at buybuyBABY, creating stories and themes around vendor promotions. Here, an example of healthcare-themed daily e-mails written in the reassuring, common-sense voice.

  • Applying UX strategies to daily e-mails, I favored a format that was easily scannable—being aware that our target audience was a sleep-deprived new mother using her phone. When addressing health and safety issues at buybuyBABY, I adopted a brand voice that was reassuring rather than alarmist. Here, an example for the HALO Sleep Sack Promotion. 

    Applying UX strategies to daily e-mails, I favored a format that was easily scannable—being aware that our target audience was a sleep-deprived new mother using her phone. When addressing health and safety issues at buybuyBABY, I adopted a brand voice that was reassuring rather than alarmist. Here, an example for the HALO Sleep Sack Promotion. 

Financial

  • At Digitas, I worked as Lead Content Strategist on the Bank of America content migration, which encompassed tens of thousands of pages addressing both B2B and B2C.

    At Digitas, I worked as Lead Content Strategist on the Bank of America content migration, which encompassed tens of thousands of pages addressing both B2B and B2C.

  • During the site migration, verticals were re-aligned and supported by service content to highlight the bank's initiatives. Here, the landing page for cybersecurity and fraud prevention.

    During the site migration, verticals were re-aligned and supported by service content to highlight the bank's initiatives. Here, the landing page for cybersecurity and fraud prevention.

  • As Lead Content Strategist, I advocated for the inclusion of checklists, FAQs, and other service content to boost SEO.

    As Lead Content Strategist, I advocated for the inclusion of checklists, FAQs, and other service content to boost SEO.

  • During the government-mandated site transformation for the City of Minneapolis, I leveraged data-driven insights to build financial verticals that would be clear, concise, and user-friendly. 

    During the government-mandated site transformation for the City of Minneapolis, I leveraged data-driven insights to build financial verticals that would be clear, concise, and user-friendly. 

  • For the City of Minneapolis, I remapped and rewrote industry-specific business verticals to improve their UX—a policy that helped to improve tax and licensing compliance. 

    For the City of Minneapolis, I remapped and rewrote industry-specific business verticals to improve their UX—a policy that helped to improve tax and licensing compliance. 

  • On the 2024 site revamp for the City of Minneapolis, I remapped a complex bureaucracy to improve CX and UX—making financial policies transparent and accessible. Here, I tackled fiscal policies—a particular pain point.

    On the 2024 site revamp for the City of Minneapolis, I remapped a complex bureaucracy to improve CX and UX—making financial policies transparent and accessible. Here, I tackled fiscal policies—a particular pain point.

  • As UX Content Strategist for the City of Minneapolis, I reimagined the presentation of city financial data—favoring a format that was written in plain language.

    As UX Content Strategist for the City of Minneapolis, I reimagined the presentation of city financial data—favoring a format that was written in plain language.

  • As Lead Content Strategist for the Bank of America content migration, I collaborated with designers to create formats that would improve UX by making pages scannable and searchable.

    As Lead Content Strategist for the Bank of America content migration, I collaborated with designers to create formats that would improve UX by making pages scannable and searchable.

  • UX Content Strategy for Bank of America's CashPro initiative.

    UX Content Strategy for Bank of America's CashPro initiative.

  • Working on dozens of finance verticals, I stressed easy navigation, using plain language that would make tax paying and license application seem easy and approachable.

    Working on dozens of finance verticals, I stressed easy navigation, using plain language that would make tax paying and license application seem easy and approachable.

  • B2B: While sitting in as editor-in-chief for a B2B publisher, I generated dozens of short, scannable items explaining quarterly reports and earnings calls in language relatable to readers who focused on fashion and e-commerce. Strategies included short paragraphs, an upbeat "insider" voice, and lots of relevant links.

    B2B: While sitting in as editor-in-chief for a B2B publisher, I generated dozens of short, scannable items explaining quarterly reports and earnings calls in language relatable to readers who focused on fashion and e-commerce. Strategies included short paragraphs, an upbeat "insider" voice, and lots of relevant links.

  • During five years at Fairchild, I produced dozens of special supplements on factoring and finance—published first in print 

    During five years at Fairchild, I produced dozens of special supplements on factoring and finance—published first in print 

  • For Fairchild's finance coverage, storytelling was paramount—my audience ranged from specialists to complete novices. 

    For Fairchild's finance coverage, storytelling was paramount—my audience ranged from specialists to complete novices. 

  • B2B Finance: During five years as a Senior Editor at Fairchild (WWD/DNR/Menswear), I reported on factoring and finance and produced dozens of special sections—creating content equally accessible to both CFOs and fashionistas. My approach: scannable, information-heavy copy written in a conversational tone.

    B2B Finance: During five years as a Senior Editor at Fairchild (WWD/DNR/Menswear), I reported on factoring and finance and produced dozens of special sections—creating content equally accessible to both CFOs and fashionistas. My approach: scannable, information-heavy copy written in a conversational tone.

  • Financial content strategy

    Financial content strategy

  • As Lead Content Strategist on the Digitas/Publicis team charged with the Bank of America content migration, I spent hundreds of hours upgrading content in line with internet best practices, including better ADA compliance and improved UX.

    As Lead Content Strategist on the Digitas/Publicis team charged with the Bank of America content migration, I spent hundreds of hours upgrading content in line with internet best practices, including better ADA compliance and improved UX.

  • B2C: As Lead Content Strategist on the Digitas/Publicis team charged with the Bank of America content migration, I also supported content updates to the bank's About site, which focused on community initiatives.

    B2C: As Lead Content Strategist on the Digitas/Publicis team charged with the Bank of America content migration, I also supported content updates to the bank's About site, which focused on community initiatives.

Education

  • At College Board, I transformed the entire Pre-AP site: interviewing stakeholders, auditing content, adding pages that would "sell" the program, and rewriting content. In a cross-functional collaboration with the content designer we changed site architecture—trimming an unwieldy and over-specific site to 96 pages while expanding its information base.

    At College Board, I transformed the entire Pre-AP site: interviewing stakeholders, auditing content, adding pages that would "sell" the program, and rewriting content. In a cross-functional collaboration with the content designer we changed site architecture—trimming an unwieldy and over-specific site to 96 pages while expanding its information base.

  • BEFORE AND AFTER: College Board's Pre-AP home page.

    BEFORE AND AFTER: College Board's Pre-AP home page.

  • A "sell page" pitching Pre-AP, targeted as an area of potential revenue.

    A "sell page" pitching Pre-AP, targeted as an area of potential revenue.

  • When UX content strategy is deductive rather than reactive: Because nothing on College Board's Pre-AP site addressed students or their needs, I advocated for their inclusion. 

    When UX content strategy is deductive rather than reactive: Because nothing on College Board's Pre-AP site addressed students or their needs, I advocated for their inclusion. 

  • As part of the Transition Team for the City of Minneapolis site revamp, I did UX content for several education verticals, including Career Pathways. (See the next slide for a sample child page.)For more education content, see portfolio sections on Content strategy and Health and wellness.

    As part of the Transition Team for the City of Minneapolis site revamp, I did UX content for several education verticals, including Career Pathways. (See the next slide for a sample child page.)

    For more education content, see portfolio sections on Content strategy and Health and wellness.

  • For Minneapolis TechHire, a child page in Career Pathways.

    For Minneapolis TechHire, a child page in Career Pathways.

  • Minneapolis HealthHire, a child page in the City's Career Pathways. For more education content, see portfolio sections on Content strategy and Health and wellness.

    Minneapolis HealthHire, a child page in the City's Career Pathways.


    For more education content, see portfolio sections on Content strategy and Health and wellness.

  • For Career Pathways, I created simple, scannable pages (like this table of health care training programs) with links to program sites and forms.For more education content, see portfolio sections on Content strategy and Health and wellness.

    For Career Pathways, I created simple, scannable pages (like this table of health care training programs) with links to program sites and forms.


    For more education content, see portfolio sections on Content strategy and Health and wellness.

  • An "education-adjacent" landing page promoting  youth programs available through the City of Minneapolis.For more examples of education content, see portfolio sections on Content strategy and Health and wellness.

    An "education-adjacent" landing page promoting  youth programs available through the City of Minneapolis.

    For more examples of education content, see portfolio sections on Content strategy and Health and wellness.

  • At College Board, I took over the SpringBoard site when the previous strategist quit halfway through the project. My contributions included infographics to buoy the program's credibility.For more education content, see portfolio sections on Content strategy and Health and wellness.

    At College Board, I took over the SpringBoard site when the previous strategist quit halfway through the project. My contributions included infographics to buoy the program's credibility.


    For more education content, see portfolio sections on Content strategy and Health and wellness.

  • At College Board, I was asked to take over the curriculum and resources pages for its SpringBoard relaunch. Here, the landing page of the SpringBoard Math vertical. (Go to the next slide for a sample child page.)For more education content, see portfolio sections on Content strategy and Health and wellness.

    At College Board, I was asked to take over the curriculum and resources pages for its SpringBoard relaunch. Here, the landing page of the SpringBoard Math vertical. (Go to the next slide for a sample child page.)

    For more education content, see portfolio sections on Content strategy and Health and wellness.

  • Here, a child page explaining SpringBoard's Middle School math offerings. Each level has a scannable format with a list of tangible benefits.For more education content, see portfolio sections on Content strategy and Health and wellness.

    Here, a child page explaining SpringBoard's Middle School math offerings. Each level has a scannable format with a list of tangible benefits.

    For more education content, see portfolio sections on Content strategy and Health and wellness.

  • I created pages on College Board's Pre-AP site to respond to both business and user needs. Here, an overview page combining a business objective (touting the new digital platform) with a user need (how to get started).

    I created pages on College Board's Pre-AP site to respond to both business and user needs. Here, an overview page combining a business objective (touting the new digital platform) with a user need (how to get started).

  • Listing SpringBoard's ELA resources, I used an intuitive, scannable format.

    Listing SpringBoard's ELA resources, I used an intuitive, scannable format.

  • BEFORE AND AFTER: I completely transformed several College Board sites. Here, I worked with stakeholders on Accommodations, a heavily regulated site used by both specialist and non-specialist audiences. Beginning with a content audit and stakeholder interviews, I rewrote page titles and headers, changed page formats, revamped the site structure, and improved UX.For more examples of this education site, see my portfolio section on Health and wellness.

    BEFORE AND AFTER: I completely transformed several College Board sites. Here, I worked with stakeholders on Accommodations, a heavily regulated site used by both specialist and non-specialist audiences. Beginning with a content audit and stakeholder interviews, I rewrote page titles and headers, changed page formats, revamped the site structure, and improved UX.

    For more examples of this education site, see my portfolio section on Health and wellness.



  • College Board—BEFORE AND AFTER: I completely transformed several College Board sites, including Accommodations. Here, an example of how I made a confusing page about requesting accommodations easier to navigate.For more examples of this education site, see my portfolio section on Health and wellness.

    College Board—BEFORE AND AFTER: I completely transformed several College Board sites, including Accommodations. Here, an example of how I made a confusing page about requesting accommodations easier to navigate.

    For more examples of this education site, see my portfolio section on Health and wellness.

  • City of Minneapolis: UX Content Strategy for K-12 verticals 

    City of Minneapolis: UX Content Strategy for K-12 verticals 

  • During the late aughts, I financed my master's degree from NYU's Steinhardt School of Education by teaching adult education classes at Mediabistro—graduating with a 3.97 GPA while working full-time, teaching part-time, and finishing my second book.For more examples of education content, see portfolio sections on Content strategy and Health and wellness.

    During the late aughts, I financed my master's degree from NYU's Steinhardt School of Education by teaching adult education classes at Mediabistro—graduating with a 3.97 GPA while working full-time, teaching part-time, and finishing my second book.


    For more examples of education content, see portfolio sections on Content strategy and Health and wellness.

  • City of Minneapolis: Vertical created for the Step Up program, which begins offering employment for middle schoolers and high schoolers. A clean, modular page allowed SMEs to update with help of AI so that, when my contract ended in 2024, pages needed minimal maintenance. 

    City of Minneapolis: Vertical created for the Step Up program, which begins offering employment for middle schoolers and high schoolers. A clean, modular page allowed SMEs to update with help of AI so that, when my contract ended in 2024, pages needed minimal maintenance. 

Beauty

  • Published by Simon & Schuster (read a chapter here), my book tracked the beauty industry through the nine-month cycle of creating color cosmetics. Reviews, newsfeatures, and excerpts appeared in NYT T Magazine, Sunday NYT, NYT Sunday Business Section, NYT Style Section, U.S. News & World Report, along with national television and radio.

    Published by Simon & Schuster (read a chapter here), my book tracked the beauty industry through the nine-month cycle of creating color cosmetics. Reviews, newsfeatures, and excerpts appeared in NYT T Magazine, Sunday NYT, NYT Sunday Business Section, NYT Style Section, U.S. News & World Report, along with national television and radio.

  • During two years with Avon, I made over its moribund collateral department, turning it into a reliable source of revenue by producing and editing 26 Recovery flyers and 26 Outlet flyers each year (earning an average $2 million per issue). During my tenure, the annual page count went from 643 to over 1,600. Here, a Recovery Flyer featuring the Breast Cancer Crusade campaign.

    During two years with Avon, I made over its moribund collateral department, turning it into a reliable source of revenue by producing and editing 26 Recovery flyers and 26 Outlet flyers each year (earning an average $2 million per issue). During my tenure, the annual page count went from 643 to over 1,600. Here, a Recovery Flyer featuring the Breast Cancer Crusade campaign.

  • Part of the five-woman "think tank" that brainstormed The Dove Report and Dove Campaign for Real Beauty

    Part of the five-woman "think tank" that brainstormed The Dove Report and Dove Campaign for Real Beauty

  • Reporting on a convergence of science and marketing, I freelanced this five-page overview on the emerging ingestibles trend to Fast Company (a story picked up by the New York Times over a year later).
    Reporting on a convergence of science and marketing, I freelanced this five-page overview on the emerging ingestibles trend to Fast Company (a story picked up by the New York Times over a year later).
  • Reporting on a convergence of science and marketing, I freelanced this five-page overview on the emerging ingestibles trend to Fast Company (a story picked up by the New York Times over a year later).

    Reporting on a convergence of science and marketing, I freelanced this five-page overview on the emerging ingestibles trend to Fast Company (a story picked up by the New York Times over a year later).

  • Reporting on a convergence of science and marketing, I freelanced this five-page overview on the emerging ingestibles trend to Fast Company (a story picked up by the New York Times over a year later).
    Reporting on a convergence of science and marketing, I freelanced this five-page overview on the emerging ingestibles trend to Fast Company (a story picked up by the New York Times over a year later).
  • Reporting on a convergence of science and marketing, I freelanced this five-page overview on the emerging ingestibles trend to Fast Company (a story picked up by the New York Times over a year later).
    Reporting on a convergence of science and marketing, I freelanced this five-page overview on the emerging ingestibles trend to Fast Company (a story picked up by the New York Times over a year later).
  • Reporting on a convergence of science and marketing, I freelanced this five-page overview on the emerging ingestibles trend to Fast Company (a story picked up by the New York Times over a year later).
    Reporting on a convergence of science and marketing, I freelanced this five-page overview on the emerging ingestibles trend to Fast Company (a story picked up by the New York Times over a year later).
  • Beauty comms: The initial pages of the Kérastase brand book.

    Beauty comms: The initial pages of the Kérastase brand book.

  • As Head of Copy at Bergdorf Goodman, I concepted, copywrote, and edited specialty beauty catalogs and beauty promotions—a key part of duties that also included responsibility for all written communication in both digital and print media.
    As Head of Copy at Bergdorf Goodman, I concepted, copywrote, and edited specialty beauty catalogs and beauty promotions—a key part of duties that also included responsibility for all written communication in both digital and print media.
  • As Head of Copy at Bergdorf Goodman, I concepted, copywrote, and edited specialty beauty catalogs and beauty promotions—a key part of duties that also included responsibility for all written communication in both digital and print media.
    As Head of Copy at Bergdorf Goodman, I concepted, copywrote, and edited specialty beauty catalogs and beauty promotions—a key part of duties that also included responsibility for all written communication in both digital and print media.
  • As Head of Copy at Bergdorf Goodman, I concepted, copywrote, and edited specialty beauty catalogs and beauty promotions—a key part of duties that also included responsibility for all written communication in both digital and print media.

    As Head of Copy at Bergdorf Goodman, I concepted, copywrote, and edited specialty beauty catalogs and beauty promotions—a key part of duties that also included responsibility for all written communication in both digital and print media.

  • Recruited to Glamour, I revamped beauty coverage to have a consumer-centric emphasis; here, part of an eight-page guide to finding the perfect foundation.

    Recruited to Glamour, I revamped beauty coverage to have a consumer-centric emphasis; here, part of an eight-page guide to finding the perfect foundation.

  • At Avon, I upgraded accuracy, readability, and sell-through—taking two pieces of money-losing collateral from an annual page count of 643 to an annual page count of 1,600+ with an average gross of $2 million per issue.
    At Avon, I upgraded accuracy, readability, and sell-through—taking two pieces of money-losing collateral from an annual page count of 643 to an annual page count of 1,600+ with an average gross of $2 million per issue.
  • At Avon, I upgraded accuracy, readability, and sell-through—taking two pieces of money-losing collateral from an annual page count of 643 to an annual page count of 1,600+ with an average gross of $2 million per issue.
    At Avon, I upgraded accuracy, readability, and sell-through—taking two pieces of money-losing collateral from an annual page count of 643 to an annual page count of 1,600+ with an average gross of $2 million per issue.
  • At Avon, I upgraded accuracy, readability, and sell-through—taking two pieces of money-losing collateral from an annual page count of 643 to an annual page count of 1,600+ with an average gross of $2 million per issue.
    At Avon, I upgraded accuracy, readability, and sell-through—taking two pieces of money-losing collateral from an annual page count of 643 to an annual page count of 1,600+ with an average gross of $2 million per issue.
  • As part of my work in L'Oréal's luxury hair care division, I concepted and wrote the "More Is Better" tagline and copy strategies for the Kérastase introduction of Densifique
    As part of my work in L'Oréal's luxury hair care division, I concepted and wrote the "More Is Better" tagline and copy strategies for the Kérastase introduction of Densifique
  • Just for Men / website content and copywriting (client: Combe / Just for Men)
    Just for Men / website content and copywriting (client: Combe / Just for Men)
  • UX strategy and content writing for CoverGirl Instaglam campaign, including: websites, site extensions, and social media; here, Instaglam cross-promoted on Facebook for Ogilvy/Geometry
    UX strategy and content writing for CoverGirl Instaglam campaign, including: websites, site extensions, and social media; here, Instaglam cross-promoted on Facebook for Ogilvy/Geometry
  • Concepting, copywriting, site architecture for CoverGirl Katy Perry site extensions and social media tie-ins for Ogilvy/Geometry
    Concepting, copywriting, site architecture for CoverGirl Katy Perry site extensions and social media tie-ins for Ogilvy/Geometry
  • As part of CoverGirl's digital makeover by the Ogilvy/Geometry team, I created templates for online product listings and copywrote product launches.
    As part of CoverGirl's digital makeover by the Ogilvy/Geometry team, I created templates for online product listings and copywrote product launches.
  • CoverGirl Instaglam campaign, including websites, site extensions, and social media; here, Instaglam cross-promoted on Facebook for Ogilvy/Geometry
    CoverGirl Instaglam campaign, including websites, site extensions, and social media; here, Instaglam cross-promoted on Facebook for Ogilvy/Geometry
  • Video script for CoverGirl Instaglam campaign.

    Video script for CoverGirl Instaglam campaign.

  • Page 1 of 2: Pioneering consumer reporting for an upscale audience, I wrote a "Beauty Technique" column for each issue of Mirabella; here, a look at the most basic component of skin care. (During my nearly two years at the title, admonitions to use fewer beauty products not only earned the magazine press attention, they also helped to double beauty advertising.)
    Page 1 of 2: Pioneering consumer reporting for an upscale audience, I wrote a "Beauty Technique" column for each issue of Mirabella; here, a look at the most basic component of skin care. (During my nearly two years at the title, admonitions to use fewer beauty products not only earned the magazine press attention, they also helped to double beauty advertising.)
  • Page 2 of 2: Pioneering consumer reporting for an upscale audience, I initiated and wrote a "Beauty Technique" column for each issue of Mirabella; here, a look at the most basic component of skin care.
    Page 2 of 2: Pioneering consumer reporting for an upscale audience, I initiated and wrote a "Beauty Technique" column for each issue of Mirabella; here, a look at the most basic component of skin care.
  • For P&G relaunch of its Olay brands, created UX-forward wireframes, site extensions, and social media (including storyboards for YouTube); here, a wireframe built with the brand's Twitter feed, YouTube videos, and Facebook links for Omnicom/Organic
    For P&G relaunch of its Olay brands, created UX-forward wireframes, site extensions, and social media (including storyboards for YouTube); here, a wireframe built with the brand's Twitter feed, YouTube videos, and Facebook links for Omnicom/Organic
  • UX-forward wireframes and social media for P&G brand repositioning; Omnicom/Organic
    UX-forward wireframes and social media for P&G brand repositioning; Omnicom/Organic
  • UX-forward wire frames and social for Olay repositioning at Omnicom/Organic
    UX-forward wire frames and social for Olay repositioning at Omnicom/Organic
  • Recruited to Glamour , I revamped beauty coverage to have a consumer-centric emphasis; here, part of an eight-page guide to finding the perfect foundation.

    Recruited to Glamour , I revamped beauty coverage to have a consumer-centric emphasis; here, part of an eight-page guide to finding the perfect foundation.

  • Editor-in-Chief, Woman's Day Beauty (Hachette Custom Publishing) a twice-yearly magazine with a 500,000 print run and newsstand distribution

    Editor-in-Chief, Woman's Day Beauty (Hachette Custom Publishing) a twice-yearly magazine with a 500,000 print run and newsstand distribution

  • An "Adventures in Journalism" column for Mediabistro.com: "The Princess Diaries," featured on Gawker and widely shared on social media.

    An "Adventures in Journalism" column for Mediabistro.com: "The Princess Diaries," featured on Gawker and widely shared on social media.

Women's wear, general fashion

  • UX content strategy for international rollout of Uniqlo.com: Having worked with some of the client's key vendors (Supima Cotton, Kaihara Denim, etc.), I was brought on board at Publicis/Razorfish for my expertise in garment construction and functionality; work included UX, copywriting, site-mapping, and creating Uniqlo's 56-page, brand-specific style sheet.

    UX content strategy for international rollout of Uniqlo.com: Having worked with some of the client's key vendors (Supima Cotton, Kaihara Denim, etc.), I was brought on board at Publicis/Razorfish for my expertise in garment construction and functionality; work included UX, copywriting, site-mapping, and creating Uniqlo's 56-page, brand-specific style sheet.

  • At Bergdorf Goodman, where I was responsible for all written communication, I simplified the store's message to a "best of the best" brand voice—which allowed me to successfully unify print and digital advertising, special events, catalogs, signage, customer emails, website structure and functionality, vendor catalogs, co-op ventures, and BG Magazine.
    At Bergdorf Goodman, where I was responsible for all written communication, I simplified the store's message to a "best of the best" brand voice—which allowed me to successfully unify print and digital advertising, special events, catalogs, signage, customer emails, website structure and functionality, vendor catalogs, co-op ventures, and BG Magazine.
  • During nearly five years as a content strategist for Supima, I was responsible for multiple co-op ventures. For this Supima-sponsored catalog, which had the highest sell-through in the history of Brooks Brothers, I translated the technical properties of the fiber to consumer end-use—iterating a version of the Supima brand voice that would resonate with the Brooks Brothers customer. (See following slides for examples.)

    During nearly five years as a content strategist for Supima, I was responsible for multiple co-op ventures. For this Supima-sponsored catalog, which had the highest sell-through in the history of Brooks Brothers, I translated the technical properties of the fiber to consumer end-use—iterating a version of the Supima brand voice that would resonate with the Brooks Brothers customer. (See following slides for examples.)

  • Here, I used the print catalog's title page to define Supima and align the brand with Brooks Brothers as being "authentic," "all-American," and "classic." [Edited versions also appeared on the website, store windows, and in-store signage.]
    Here, I used the print catalog's title page to define Supima and align the brand with Brooks Brothers as being "authentic," "all-American," and "classic." [Edited versions also appeared on the website, store windows, and in-store signage.]
  • The catalog opener gave me a chance to incorporate Supima keywords (e.g., "honest"), while introducing Brooks Brothers customers to the idea that jeans and khakis made with Supima would feel "broken in"—a feeling beloved by Brooks Brothers' customers.
    The catalog opener gave me a chance to incorporate Supima keywords (e.g., "honest"), while introducing Brooks Brothers customers to the idea that jeans and khakis made with Supima would feel "broken in"—a feeling beloved by Brooks Brothers' customers.
  • Supima Cotton was unique for being sturdy enough to withstand the resin-based no-iron treatments used by Brooks Brothers, which degraded other cottons. Here, instead of overexplaining, I chose to turn that into a fashion-based message.
    Supima Cotton was unique for being sturdy enough to withstand the resin-based no-iron treatments used by Brooks Brothers, which degraded other cottons. Here, instead of overexplaining, I chose to turn that into a fashion-based message.
  • Here I used positive, upbeat messaging to tout Supima's resistance to pilling—an extraordinary benefit for the Brooks Brothers customer who expects a cotton sweater to last for decades.
    Here I used positive, upbeat messaging to tout Supima's resistance to pilling—an extraordinary benefit for the Brooks Brothers customer who expects a cotton sweater to last for decades.
  • Promising preppie wear that will never fade, I played up the payoff of the fiber's inherent ability to retain dye.
    Promising preppie wear that will never fade, I played up the payoff of the fiber's inherent ability to retain dye.
  • Here, Supima's brand voice spoke the words that every mom wants to hear when she's investing in high-end children's wear: "skin-friendly" (mom-speak for "no rashes), "rough and tumble" ("my kids can be kids"), and "repeated machine washings" (meaning you can pass it along to his little brother or sister).
    Here, Supima's brand voice spoke the words that every mom wants to hear when she's investing in high-end children's wear: "skin-friendly" (mom-speak for "no rashes), "rough and tumble" ("my kids can be kids"), and "repeated machine washings" (meaning you can pass it along to his little brother or sister).
  • Here, I created an opportunity to communicate that sweaters made with Supima offered shape retention.
    Here, I created an opportunity to communicate that sweaters made with Supima offered shape retention.
  • Another chance to restate my message of dependability and durability.
    Another chance to restate my message of dependability and durability.
  • Review of FIT's "Elegance in an Age of Crisis" exhibition for the UK-based contemporary art magazine Aesthetica.

    Review of FIT's "Elegance in an Age of Crisis" exhibition for the UK-based contemporary art magazine Aesthetica.

  • Hired for the relaunch of Barneys.com, I created copy templates that would nod to the design of the garments and give specifics of fabric and construction. I also contributed to a new stylebook and trained on-staff copywriters in fabric terminology. garment construction, and the conventions of luxury retail.
    Hired for the relaunch of Barneys.com, I created copy templates that would nod to the design of the garments and give specifics of fabric and construction. I also contributed to a new stylebook and trained on-staff copywriters in fabric terminology. garment construction, and the conventions of luxury retail.
  • Hired for the relaunch of Barneys.com, I created copy templates that would nod to the design of the garments and give specifics of fabric and construction. I also contributed to a new stylebook and trained on-staff copywriters in fabric terminology. garment construction, and the conventions of luxury retail.
    Hired for the relaunch of Barneys.com, I created copy templates that would nod to the design of the garments and give specifics of fabric and construction. I also contributed to a new stylebook and trained on-staff copywriters in fabric terminology. garment construction, and the conventions of luxury retail.
  • Hired for the relaunch of Barneys.com, I created copy templates that would nod to the design of the garments and give specifics of fabric and construction. I also contributed to a new stylebook and trained on-staff copywriters in fabric terminology. garment construction, and the conventions of luxury retail.
    Hired for the relaunch of Barneys.com, I created copy templates that would nod to the design of the garments and give specifics of fabric and construction. I also contributed to a new stylebook and trained on-staff copywriters in fabric terminology. garment construction, and the conventions of luxury retail.
  • Hired for the relaunch of Barneys.com, I created copy templates that would nod to the design of the garments and give specifics of fabric and construction. I also contributed to a new stylebook and trained on-staff copywriters in fabric terminology. garment construction, and the conventions of luxury retail.
    Hired for the relaunch of Barneys.com, I created copy templates that would nod to the design of the garments and give specifics of fabric and construction. I also contributed to a new stylebook and trained on-staff copywriters in fabric terminology. garment construction, and the conventions of luxury retail.
  • While sitting in for the editor-in-chief of Accessories, a fashion trade, I reported four to six digital stories a day and edited the daily digital news digest. I formatted stories to be short, easy to scan, fun to read (because I had to assume that we might not be first with the news), and built with lots of clickable links.
    While sitting in for the editor-in-chief of Accessories, a fashion trade, I reported four to six digital stories a day and edited the daily digital news digest. I formatted stories to be short, easy to scan, fun to read (because I had to assume that we might not be first with the news), and built with lots of clickable links.
  • Bergdorf Goodman: For fashion layouts in BG Magazine, I let photography, art direction, and the oversized print format communicate the store's "best of the best" message, using elegantly precise product descriptions to set off the magic phrase "exclusively ours."
    Bergdorf Goodman: For fashion layouts in BG Magazine, I let photography, art direction, and the oversized print format communicate the store's "best of the best" message, using elegantly precise product descriptions to set off the magic phrase "exclusively ours."
  • Bergdorf Goodman: For fashion layouts in BG Magazine, I let photography, art direction, and the oversized print format communicate the store's "best of the best" message, adding minimal product descriptions to underscore the magic phrase "exclusively ours."
    Bergdorf Goodman: For fashion layouts in BG Magazine, I let photography, art direction, and the oversized print format communicate the store's "best of the best" message, adding minimal product descriptions to underscore the magic phrase "exclusively ours."
  • Bergdorf Goodman: For fashion layouts in BG Magazine, I let photography, art direction, and the oversized print format communicate the store's "best of the best" message, adding minimal product descriptions to underscore the magic phrase "exclusively ours."
    Bergdorf Goodman: For fashion layouts in BG Magazine, I let photography, art direction, and the oversized print format communicate the store's "best of the best" message, adding minimal product descriptions to underscore the magic phrase "exclusively ours."
  • Bergdorf Goodman: For fashion layouts in BG Magazine, I let photography, art direction, and the oversized print format communicate the store's "best of the best" message, adding minimal product descriptions to underscore the magic phrase "exclusively ours."
    Bergdorf Goodman: For fashion layouts in BG Magazine, I let photography, art direction, and the oversized print format communicate the store's "best of the best" message, adding minimal product descriptions to underscore the magic phrase "exclusively ours."
  • Bergdorf Goodman: Part of the fun of writing BG Magazine fashion layouts was creating a theme to unite the fashion and photography. Here, a telenovela-inspired fashion layout for BG Magazine.
    Bergdorf Goodman: Part of the fun of writing BG Magazine fashion layouts was creating a theme to unite the fashion and photography. Here, a telenovela-inspired fashion layout for BG Magazine.
  • Bergdorf Goodman: Part of the fun of writing BG Magazine fashion layouts was creating a theme to unite the fashion and photography. Here, a telenovela-inspired fashion layout for BG Magazine.
    Bergdorf Goodman: Part of the fun of writing BG Magazine fashion layouts was creating a theme to unite the fashion and photography. Here, a telenovela-inspired fashion layout for BG Magazine.
  • While sitting in as Editor-in-Chief of Accessories, a fashion trade, I reported four to six digital stories a day and edited the daily digital news digest—mixing subjects to provoke click-throughs.

    While sitting in as Editor-in-Chief of Accessories, a fashion trade, I reported four to six digital stories a day and edited the daily digital news digest—mixing subjects to provoke click-throughs.

  • Hired to train Barneys.com copywriters to recognize fibers, fabrics, and construction as selling points, I was also assigned all product descriptions for designer Lisa Perry, the owner's wife.
    Hired to train Barneys.com copywriters to recognize fibers, fabrics, and construction as selling points, I was also assigned all product descriptions for designer Lisa Perry, the owner's wife.
  • Hired to train Barneys.com copywriters to recognize fibers, fabrics, and construction as selling points, I was also assigned all product descriptions for designer Lisa Perry, the owner's wife.
    Hired to train Barneys.com copywriters to recognize fibers, fabrics, and construction as selling points, I was also assigned all product descriptions for designer Lisa Perry, the owner's wife.
  • Trained Barneys.com copywriters to recognize fibers, fabrics, construction, and fashion terminology as selling points for luxury women's wear.
    Trained Barneys.com copywriters to recognize fibers, fabrics, construction, and fashion terminology as selling points for luxury women's wear.
  • Although I was hired to train Barneys.com copywriters to recognize fibers, fabrics, and construction as selling points, I was also assigned to write all product descriptions for designer Lisa Perry, the owner's wife.
    Although I was hired to train Barneys.com copywriters to recognize fibers, fabrics, and construction as selling points, I was also assigned to write all product descriptions for designer Lisa Perry, the owner's wife.
  • Hired to train Barneys.com copywriters to recognize fibers, fabrics, and construction as selling points, I was also assigned all product descriptions for designer Lisa Perry, the owner's wife.
    Hired to train Barneys.com copywriters to recognize fibers, fabrics, and construction as selling points, I was also assigned all product descriptions for designer Lisa Perry, the owner's wife.
  • Barneys.com
    Barneys.com
  • BarneysWarehouse.com
    BarneysWarehouse.com

Menswear

  • The Fairchild Encyclopedia of Menswear: Sole author of illustrated, 250,000-word hardcover reference published by Bloomsbury.
    The Fairchild Encyclopedia of Menswear: Sole author of illustrated, 250,000-word hardcover reference published by Bloomsbury.
  • WWD/DNR: Decoding the season's runway shows for breakout trends.
    WWD/DNR: Decoding the season's runway shows for breakout trends.
  • WWD / Menswear Runway Report
    WWD / Menswear Runway Report
  • WWD/Menswear

    WWD/Menswear

  • Buy This Now: Endpaper column that acted as a tipsheet in the weekly menswear edition of WWD.
    Buy This Now: Endpaper column that acted as a tipsheet in the weekly menswear edition of WWD.
  • Fashion portfolio for Menswear, Condé Nast luxury consumer quarterly.
    Fashion portfolio for Menswear, Condé Nast luxury consumer quarterly.
  • Fashion portfolio for Menswear, Condé Nast luxury consumer quarterly.
    Fashion portfolio for Menswear, Condé Nast luxury consumer quarterly.
  • Fashion portfolio for Menswear, Condé Nast luxury consumer quarterly.
    Fashion portfolio for Menswear, Condé Nast luxury consumer quarterly.
  • Fashion portfolio for Menswear, Condé Nast luxury consumer quarterly.
    Fashion portfolio for Menswear, Condé Nast luxury consumer quarterly.
  • Fashion portfolio for Menswear, Condé Nast luxury consumer quarterly.
    Fashion portfolio for Menswear, Condé Nast luxury consumer quarterly.
  • WWD/DNR: Runway Report
    WWD/DNR: Runway Report
  • WWD/DNR: Runway Report
    WWD/DNR: Runway Report
  • An early MENSWEAR Magazine feature (I chose the five most stylish men in NYC) picked up by Zegna and The New York Times.
    An early MENSWEAR Magazine feature (I chose the five most stylish men in NYC) picked up by Zegna and The New York Times.
  • MENSWEAR Magazine / editorial feature
    MENSWEAR Magazine / editorial feature
  • Salon.com feature on why Santa dresses the way he does
    Salon.com feature on why Santa dresses the way he does
  • WWWD/DNR, reported from Shanghai
    WWWD/DNR, reported from Shanghai
  • WWD, reported from Paris: Luxury retailer Arnys.
    WWD, reported from Paris: Luxury retailer Arnys.
  • Reported from Paris, sidebar to a retail on Charvet.
    Reported from Paris, sidebar to a retail on Charvet.
  • Author / The Fairchild Encyclopedia of Menswear (250,000-word hardcover reference)
    Author / The Fairchild Encyclopedia of Menswear (250,000-word hardcover reference)
  • Author / The Fairchild Encyclopedia of Menswear (250,000-word hardcover reference)
    Author / The Fairchild Encyclopedia of Menswear (250,000-word hardcover reference)
  • WWD editorial feature on fabric innovation as a fashion influence, opening spread
    WWD editorial feature on fabric innovation as a fashion influence, opening spread
  • WWD editorial feature on fabric innovation as a fashion influence
    WWD editorial feature on fabric innovation as a fashion influence
  • WWD editorial feature on fabric innovation as a fashion influence
    WWD editorial feature on fabric innovation as a fashion influence
  • WWD editorial feature on fabric innovation as a fashion influence
    WWD editorial feature on fabric innovation as a fashion influence
  • WWD editorial feature on fabric innovation as a fashion influence
    WWD editorial feature on fabric innovation as a fashion influence
  • WWD editorial feature on fabric innovation as a fashion influence
    WWD editorial feature on fabric innovation as a fashion influence
  • Hired for the relaunch of Barneys.com, I created copy templates that would nod to the design of the garments and give specifics of fabric and construction. I also contributed to a new stylebook and trained on-staff copywriters in fabric terminology. garment construction, and the conventions of luxury retail.
    Hired for the relaunch of Barneys.com, I created copy templates that would nod to the design of the garments and give specifics of fabric and construction. I also contributed to a new stylebook and trained on-staff copywriters in fabric terminology. garment construction, and the conventions of luxury retail.
  • Hired for the relaunch of Barneys.com, I created copy templates that would nod to the design of the garments and give specifics of fabric and construction. I also contributed to a new stylebook and trained on-staff copywriters in fabric terminology. garment construction, and the conventions of luxury retail.
    Hired for the relaunch of Barneys.com, I created copy templates that would nod to the design of the garments and give specifics of fabric and construction. I also contributed to a new stylebook and trained on-staff copywriters in fabric terminology. garment construction, and the conventions of luxury retail.
  • Hired for the relaunch of Barneys.com, I created copy templates that would nod to the design of the garments and give specifics of fabric and construction. I also contributed to a new stylebook and trained on-staff copywriters in fabric terminology. garment construction, and the conventions of luxury retail.
    Hired for the relaunch of Barneys.com, I created copy templates that would nod to the design of the garments and give specifics of fabric and construction. I also contributed to a new stylebook and trained on-staff copywriters in fabric terminology. garment construction, and the conventions of luxury retail.
  • Hired for the relaunch of Barneys.com, I created copy templates that would nod to the design of the garments and give specifics of fabric and construction. I also contributed to a new stylebook and trained on-staff copywriters in fabric terminology. garment construction, and the conventions of luxury retail.
    Hired for the relaunch of Barneys.com, I created copy templates that would nod to the design of the garments and give specifics of fabric and construction. I also contributed to a new stylebook and trained on-staff copywriters in fabric terminology. garment construction, and the conventions of luxury retail.
  • Hired for the relaunch of Barneys.com, I created copy templates that would nod to the design of the garments and give specifics of fabric and construction. I also contributed to a new stylebook and trained on-staff copywriters in fabric terminology. garment construction, and the conventions of luxury retail.
    Hired for the relaunch of Barneys.com, I created copy templates that would nod to the design of the garments and give specifics of fabric and construction. I also contributed to a new stylebook and trained on-staff copywriters in fabric terminology. garment construction, and the conventions of luxury retail.
  • Hired for the relaunch of Barneys.com, I created copy templates that would nod to the design of the garments and give specifics of fabric and construction. I also contributed to a new stylebook and trained on-staff copywriters in fabric terminology. garment construction, and the conventions of luxury retail.
    Hired for the relaunch of Barneys.com, I created copy templates that would nod to the design of the garments and give specifics of fabric and construction. I also contributed to a new stylebook and trained on-staff copywriters in fabric terminology. garment construction, and the conventions of luxury retail.
  • Hired for the relaunch of Barneys.com, I created copy templates that would nod to the design of the garments and give specifics of fabric and construction. I also contributed to a new stylebook and trained on-staff copywriters in fabric terminology. garment construction, and the conventions of luxury retail.
    Hired for the relaunch of Barneys.com, I created copy templates that would nod to the design of the garments and give specifics of fabric and construction. I also contributed to a new stylebook and trained on-staff copywriters in fabric terminology. garment construction, and the conventions of luxury retail.
  • Hired for the relaunch of Barneys.com, I created copy templates that would nod to the design of the garments and give specifics of fabric and construction. I also contributed to a new stylebook and trained on-staff copywriters in fabric terminology. garment construction, and the conventions of luxury retail.
    Hired for the relaunch of Barneys.com, I created copy templates that would nod to the design of the garments and give specifics of fabric and construction. I also contributed to a new stylebook and trained on-staff copywriters in fabric terminology. garment construction, and the conventions of luxury retail.
  • Hired for the relaunch of Barneys.com, I created copy templates that would nod to the design of the garments and give specifics of fabric and construction. I also contributed to a new stylebook and trained on-staff copywriters in fabric terminology. garment construction, and the conventions of luxury retail.
    Hired for the relaunch of Barneys.com, I created copy templates that would nod to the design of the garments and give specifics of fabric and construction. I also contributed to a new stylebook and trained on-staff copywriters in fabric terminology. garment construction, and the conventions of luxury retail.
  • WWD: Profile of British brand Ben Sherman.
    WWD: Profile of British brand Ben Sherman.
  • WWD / Runway Report
    WWD / Runway Report
  • WWD / Runway Report
    WWD / Runway Report
  • WWD / Runway Report
    WWD / Runway Report
  • WWD, reported from Shanghai: The first profile of this legendary Shanghai tailor.
    WWD, reported from Shanghai: The first profile of this legendary Shanghai tailor.
  • WWD.com
    WWD.com
  • WWD.com
    WWD.com
  • Book review/feature with Alan Flusser for WWD/DNR
    Book review/feature with Alan Flusser for WWD/DNR
  • WWD/DNR Market Report
    WWD/DNR Market Report

Women's accessories

  • Bergdorf Goodman: concepted and wrote the semi-annual shoe catalog, a key source of fashion credibility—and revenue—for the store.
    Bergdorf Goodman: concepted and wrote the semi-annual shoe catalog, a key source of fashion credibility—and revenue—for the store.
  • Bergdorf Goodman: Creation of promotional bookmark included in BG Magazine and Departures to promote Bergdorf's semi-annual shoe event.
    Bergdorf Goodman: Creation of promotional bookmark included in BG Magazine and Departures to promote Bergdorf's semi-annual shoe event.
  • In Phase I of my copy strategy for Cole Haan, I wrote copy templates demonstrating the changes in tone, scannability, and order of information.

    In Phase I of my copy strategy for Cole Haan, I wrote copy templates demonstrating the changes in tone, scannability, and order of information.

  • In Phase I of my copy strategy for Cole Haan, I wrote product templates demonstrating changes in tone, scannability, and order of information.

    In Phase I of my copy strategy for Cole Haan, I wrote product templates demonstrating changes in tone, scannability, and order of information.

  • In Phase I of my copy strategy for Cole Haan, I wrote product templates demonstrating changes in tone, scannability, and order of information.

    In Phase I of my copy strategy for Cole Haan, I wrote product templates demonstrating changes in tone, scannability, and order of information.

  • SEO-boosting content that reads as service copy: "How to Spot a Fake Birkin Bag: The Top 10 Tells"

    SEO-boosting content that reads as service copy: "How to Spot a Fake Birkin Bag: The Top 10 Tells"

  • Sitting in for the editor-in-chief of Accessories Magazine / Daily news blasts, up to six or seven stories per day. Here, the typical mix: Leading with the "Item of the Day"; an entertainment/culture tie-in; a line introduction; an industry earnings brief.
    Sitting in for the editor-in-chief of Accessories Magazine / Daily news blasts, up to six or seven stories per day. Here, the typical mix: Leading with the "Item of the Day"; an entertainment/culture tie-in; a line introduction; an industry earnings brief.
  • SEO-boosting content: The Top 10 Handbags 2020
    SEO-boosting content: The Top 10 Handbags 2020
  • While sitting in for the editor-in-chief of Accessories, a fashion trade, I reported four to six digital stories a day and edited the daily digital news digest. I formatted stories to be short, easy to scan, fun to read (because I had to assume that I might not be first with the news), and built with lots of clickable links.
    While sitting in for the editor-in-chief of Accessories, a fashion trade, I reported four to six digital stories a day and edited the daily digital news digest. I formatted stories to be short,
    easy to scan, fun to read (because I had to assume that I might not be first with the news), and built with lots of clickable links.
  • While sitting in for the editor-in-chief of Accessories, a fashion trade, I reported four to six digital stories a day and edited the daily digital news digest. I formatted stories to be short, easy to scan, fun to read (because I had to assume that I might not be first with the news), and built with lots of clickable links.
    While sitting in for the editor-in-chief of Accessories, a fashion trade, I reported four to six digital stories a day and edited the daily digital news digest. I formatted stories to be short, easy to scan, fun to read (because I had to assume that I might not be first with the news), and built with lots of clickable links.
  • While sitting in for the editor-in-chief of Accessories, a fashion trade, I reported four to six digital stories a day and edited the daily digital news digest. I formatted stories to be short, easy to scan, fun to read (because I had to assume that I might not be first with the news), and built with lots of clickable links.
    While sitting in for the editor-in-chief of Accessories, a fashion trade, I reported four to six digital stories a day and edited the daily digital news digest. I formatted stories to be short, easy to scan, fun to read (because I had to assume that I might not be first with the news), and built with lots of clickable links.
  • While sitting in for editor-in-chief of Accessories, a trade magazine, reported four to eight digital stories a day and edited the daily digital news digest.
    While sitting in for editor-in-chief of Accessories, a trade magazine, reported four to eight digital stories a day and edited the daily digital news digest.
  • While sitting in for the editor-in-chief of Accessories, a fashion trade, I reported four to six digital stories a day and edited the daily digital news digest. I formatted stories to be short, easy to scan, fun to read (because I had to assume that I might not be first with the news), and built with lots of clickable links.
    While sitting in for the editor-in-chief of Accessories, a fashion trade, I reported four to six digital stories a day and edited the daily digital news digest. I formatted stories to be short,
    easy to scan, fun to read (because I had to assume that I might not be first with the news), and built with lots of clickable links.
  • While sitting in for the editor-in-chief of Accessories, a fashion trade, I reported four to six digital stories a day and edited the daily digital news digest. I formatted stories to be short, easy to scan, fun to read (because I had to assume that I might not be first with the news), and built with lots of clickable links.
    While sitting in for the editor-in-chief of Accessories, a fashion trade, I reported four to six digital stories a day and edited the daily digital news digest. I formatted stories to be short,
    easy to scan, fun to read (because I had to assume that I might not be first with the news), and built with lots of clickable links.
  • Hired to generate copy templates for an online shoe retailer, I wrote 500+ product descriptions that emphasized construction and functionality—creating a point of difference between the site and rivals offering heavier discounts.
    Hired to generate copy templates for an online shoe retailer, I wrote 500+ product descriptions that emphasized construction and functionality—creating a point of difference between the site and rivals offering heavier discounts.
  • Hired to generate copy templates for an online shoe retailer, I wrote 500+ product descriptions that emphasized construction and functionality—creating a point of difference between the site and rivals offering heavier discounts.
    Hired to generate copy templates for an online shoe retailer, I wrote 500+ product descriptions that emphasized construction and functionality—creating a point of difference between the site and rivals offering heavier discounts.
  • Hired to generate copy templates for an online shoe retailer, I wrote 500+ product descriptions that emphasized construction and functionality—creating a point of difference between the site and rivals offering heavier discounts.
    Hired to generate copy templates for an online shoe retailer, I wrote 500+ product descriptions that emphasized construction and functionality—creating a point of difference between the site and rivals offering heavier discounts.
  • Hired to generate copy templates for an online shoe retailer, I wrote 400–500 production descriptions that emphasized construction and functionality—creating a point of difference between the site and rivals able to offer heavier discounts.
    Hired to generate copy templates for an online shoe retailer, I wrote 400–500 production descriptions that emphasized construction and functionality—creating a point of difference between the site and rivals able to offer heavier discounts.
  • Avon collateral / Sample page from 1,600+ page yearly budget
    Avon collateral / Sample page from 1,600+ page yearly budget
  • Avon collateral / Sample page from my 1,600+ page yearly budget
    Avon collateral / Sample page from my 1,600+ page yearly budget
  • Avon collateral, recovery flyer back and front covers / I produced, copywrote, and edited 26 recovery flyers per year, accounting for 550+ pages of my annual 1,600+ page budget

    Avon collateral, recovery flyer back and front covers / I produced, copywrote, and edited 26 recovery flyers per year, accounting for 550+ pages of my annual 1,600+ page budget

  • Bergdorf Goodman shoe catalog
    Bergdorf Goodman shoe catalog
  • Bergdorf Goodman shoe catalog
    Bergdorf Goodman shoe catalog
  • Bergdorf Goodman shoe catalog
    Bergdorf Goodman shoe catalog
  • Bergdorf Goodman shoe catalog
    Bergdorf Goodman shoe catalog

Men's accessories

  • In Phase I of my multi-part copy strategy for Cole Haan's DTC site, I created product templates for staff copywriters.

    In Phase I of my multi-part copy strategy for Cole Haan's DTC site, I created product templates for staff copywriters.

  • In Phase I of my copy strategy for Cole Haan's DTC site, I created product templates for staff copywriters.

    In Phase I of my copy strategy for Cole Haan's DTC site, I created product templates for staff copywriters.

  • Hired to generate copy templates for an online shoe retailer, I wrote 500+ product descriptions that emphasized construction and functionality—creating a point of difference between the site and rivals offering heavier discounts.
    Hired to generate copy templates for an online shoe retailer, I wrote 500+ product descriptions that emphasized construction and functionality—creating a point of difference between the site and rivals offering heavier discounts.
  • Hired to generate copy templates for an online shoe retailer, I wrote 500+ product descriptions that emphasized construction and functionality—creating a point of difference between the site and rivals offering heavier discounts.
    Hired to generate copy templates for an online shoe retailer, I wrote 500+ product descriptions that emphasized construction and functionality—creating a point of difference between the site and rivals offering heavier discounts.
  • Freelance for People
    Freelance for People
  • Hired to generate copy templates for an online shoe retailer, I wrote 500+ product descriptions that emphasized construction and functionality—creating a point of difference between the site and rivals offering heavier discounts.
    Hired to generate copy templates for an online shoe retailer, I wrote 500+ product descriptions that emphasized construction and functionality—creating a point of difference between the site and rivals offering heavier discounts.
  • Hired to generate copy templates for an online shoe retailer, I wrote 500+ product descriptions that emphasized construction and functionality—creating a point of difference between the site and rivals offering heavier discounts.
    Hired to generate copy templates for an online shoe retailer, I wrote 500+ product descriptions that emphasized construction and functionality—creating a point of difference between the site and rivals offering heavier discounts.
  • Service copy for Menswear, Condé Nast's luxury fashion quarterly.
    Service copy for Menswear, Condé Nast's luxury fashion quarterly.
  • Hired to generate copy templates for an online shoe retailer, I wrote 500+ product descriptions that emphasized construction and functionality—creating a point of difference between the site and rivals offering heavier discounts.
    Hired to generate copy templates for an online shoe retailer, I wrote 500+ product descriptions that emphasized construction and functionality—creating a point of difference between the site and rivals offering heavier discounts.
  • Hired to generate copy templates for an online shoe retailer, I wrote 500+ product descriptions that emphasized construction and functionality—creating a point of difference between the site and rivals offering heavier discounts.
    Hired to generate copy templates for an online shoe retailer, I wrote 500+ product descriptions that emphasized construction and functionality—creating a point of difference between the site and rivals offering heavier discounts.
  • Hired to generate copy templates for an online shoe retailer, I wrote 500+ product descriptions that emphasized construction and functionality—creating a point of difference between the site and rivals offering heavier discounts.
    Hired to generate copy templates for an online shoe retailer, I wrote 500+ product descriptions that emphasized construction and functionality—creating a point of difference between the site and rivals offering heavier discounts.
  • Trained Barneys.com copywriters to recognize materials, construction, and menswear traditions as selling points for luxury accessories.
    Trained Barneys.com copywriters to recognize materials, construction, and menswear traditions as selling points for luxury accessories.
  • Trained Barneys.com copywriters to recognize materials, construction, and menswear traditions as selling points for luxury accessories.
    Trained Barneys.com copywriters to recognize materials, construction, and menswear traditions as selling points for luxury accessories.
  • Barneys.com
    Barneys.com
  • Hired to generate copy templates for an online shoe retailer, I wrote 500+ product descriptions that emphasized construction and functionality—creating a point of difference between the site and rivals offering heavier discounts.
    Hired to generate copy templates for an online shoe retailer, I wrote 500+ product descriptions that emphasized construction and functionality—creating a point of difference between the site and rivals offering heavier discounts.
  • Trained Barneys.com copywriters to recognize materials, construction, and menswear traditions as selling points for luxury accessories.
    Trained Barneys.com copywriters to recognize materials, construction, and menswear traditions as selling points for luxury accessories.
  • Macys.com
    Macys.com
  • Trained Barneys.com copywriters to recognize materials, construction, and menswear traditions as selling points for luxury accessories.
    Trained Barneys.com copywriters to recognize materials, construction, and menswear traditions as selling points for luxury accessories.
  • Macys.com
    Macys.com
  • Trained Barneys.com copywriters to recognize materials, construction, and menswear traditions as selling points for luxury accessories.
    Trained Barneys.com copywriters to recognize materials, construction, and menswear traditions as selling points for luxury accessories.
  • Sole author of The Fairchild Encyclopedia of Menswear (a 250,000-word hardcover reference published by Bloomsbury).
    Sole author of The Fairchild Encyclopedia of Menswear (a 250,000-word hardcover reference published by Bloomsbury).

Luxury watches, fine jewelry

  • SEO-boosting content: 1,000 e-commerce primer on trends in men's diamond jewelry
    SEO-boosting content: 1,000 e-commerce primer on trends in men's diamond jewelry
  • Chanel's Coco Crush Collection backgrounder: SEO-boosting content that reads as service copy.
    Chanel's Coco Crush Collection backgrounder: SEO-boosting content that reads as service copy.
  • For this resale site, I created shoppable, informative content that would appeal to both aspirational and luxury customers.

    For this resale site, I created shoppable, informative content that would appeal to both aspirational and luxury customers.

  • Luxury Watch Brand Pronunciation
    Luxury Watch Brand Pronunciation
  • SEO-boosting content: Less Well-Known Luxury Watch Brands
    SEO-boosting content: Less Well-Known Luxury Watch Brands
  • SEO-boosting content that reads as service copy.

    SEO-boosting content that reads as service copy.

  • The Top Five Reasons That Patek Philippe Is So Expensive; SEO-boosting content that reads as service copy.
    The Top Five Reasons That Patek Philippe Is So Expensive; SEO-boosting content that reads as service copy.
  • "10 Ways to Spot a Fake Rolex," SEO-boosting content that reads as service copy. 

    "10 Ways to Spot a Fake Rolex," SEO-boosting content that reads as service copy. 

  • Item of the Day, written while sitting in as editor-in-chief of AccessoriesMagazine.com

    Item of the Day, written while sitting in as editor-in-chief of AccessoriesMagazine.com

  • For this resale site, I created shoppable, informative content that would appeal to both aspirational and luxury customers.

    For this resale site, I created shoppable, informative content that would appeal to both aspirational and luxury customers.

  • SEO-boosting content: Backgrounder on Chanel's Ruban Collection
    SEO-boosting content: Backgrounder on Chanel's Ruban Collection
  • Industry briefs, written while sitting in as the editor-in-chief of AccessoriesMagazine.com
    Industry briefs, written while sitting in as the editor-in-chief of AccessoriesMagazine.com
  • SEO-boosting content: 1,000-word primer on selling men's Tiffany jewelry
    SEO-boosting content: 1,000-word primer on selling men's Tiffany jewelry
  • SEO-boosting content: 1,000-word content on the Tiffany 1837 Collection for a UK site.
    SEO-boosting content: 1,000-word content on the Tiffany 1837 Collection for a UK site.
  • SEO-boosting content: Why Rolex watches cost so much
    SEO-boosting content: Why Rolex watches cost so much
  • SEO-boosting content: Buyer's Guide to Spotting Counterfeit Tiffany Jewelry on the secondary market
    SEO-boosting content: Buyer's Guide to Spotting Counterfeit Tiffany Jewelry on the secondary market
  • SEO-boosting content: London's Hatton Garden: What you should know before you go
    SEO-boosting content: London's Hatton Garden: What you should know before you go
  • Header for a contemporary jewelry brand, one of hundreds of jewelry and watch headers written for Gemma, the e-commerce site of WP Diamonds
    Header for a contemporary jewelry brand, one of hundreds of jewelry and watch headers written for Gemma, the e-commerce site of WP Diamonds

Fibers and textiles

  • Leveraging my experiences as Senior Editor/Textiles and particularly my experience with Lyon and Biella weavers, I wrote "Who Decides the Color of the Season?" chapter in Bright Modernity: Color, Commerce, and Consumer Culture published by Palgrave Macmillan's Worlds of Consumption series in 2017.

    Leveraging my experiences as Senior Editor/Textiles and particularly my experience with Lyon and Biella weavers, I wrote "Who Decides the Color of the Season?" chapter in Bright Modernity: Color, Commerce, and Consumer Culture published by Palgrave Macmillan's Worlds of Consumption series in 2017.

  • Appeared as an invited panelist at this public roundtable on sustainability in fashion, the first event of its kind in NYC. Other speakers: Julie Gilhart (fashion director of Barneys), Maurizio Marchiori (Diesel's VP of Marketing), Leslie Hoffman (Executive Director of NGO EarthPledge), Steve Davies (Director of Product Development for NatureWorks), and moderator Valerie Steele (Director of the Museum at F.I.T.).
    Appeared as an invited panelist at this public roundtable on sustainability in fashion, the first event of its kind in NYC. Other speakers: Julie Gilhart (fashion director of Barneys), Maurizio Marchiori (Diesel's VP of Marketing), Leslie Hoffman (Executive Director of NGO EarthPledge), Steve Davies (Director of Product Development for NatureWorks), and moderator Valerie Steele (Director of the Museum at F.I.T.).
  • Report on Jeremy Moon and his category-changing rebranding of merino as a sustainable fiber for WWD/Menswear.
    Report on Jeremy Moon and his category-changing rebranding of merino as a sustainable fiber for WWD/Menswear.
  • Sidebar to "Merino Messiah" company profile of Icebreaker and merino's rebranding as a sustainable fiber.
    Sidebar to "Merino Messiah" company profile of Icebreaker and merino's rebranding as a sustainable fiber.
  • While it had always been classified as a sustainable fiber, hemp gained fashion clout when these high-end Italian mills began including it in their collections.
    While it had always been classified as a sustainable fiber, hemp gained fashion clout when these high-end Italian mills began including it in their collections.
  • As Senior Editor/Textiles, Sourcing, and Sustainability, I created business stories that emphasized interrelationships in fashion. Here, a profile of Calvin Klein menswear designer and his work with luxury fibers and fabrics. WWD/DNR (1 of 2)
    As Senior Editor/Textiles, Sourcing, and Sustainability, I created business stories that emphasized interrelationships in fashion. Here, a profile of Calvin Klein menswear designer and his work with luxury fibers and fabrics. WWD/DNR (1 of 2)
  • As Senior Editor/Textiles, Sourcing, and Sustainability, I created business stories that emphasized interrelationships in fashion. Here, a profile of Calvin Klein menswear designer and his work with luxury fibers and fabrics. (2 of 2)
    As Senior Editor/Textiles, Sourcing, and Sustainability, I created business stories that emphasized interrelationships in fashion. Here, a profile of Calvin Klein menswear designer and his work with luxury fibers and fabrics. (2 of 2)
  • Issey Miyake's head designer Dai Fujiwara, interviewed at the Miyake atelier in Paris.
    Issey Miyake's head designer Dai Fujiwara, interviewed at the Miyake atelier in Paris.
  • Senior Textiles Editor, Fairchild Publications, WWD/DNR
    Senior Textiles Editor, Fairchild Publications, WWD/DNR
  • Trying to emphasize the interrelationships between fashion, art, and fabrics, I often ran reviews or features about influential museum exhibits or books.
    Trying to emphasize the interrelationships between fashion, art, and fabrics, I often ran reviews or features about influential museum exhibits or books.
  • WWD/DNR
    WWD/DNR
  • WWD/DNR
    WWD/DNR
  • While reporting print trends, I tried to give my readers visual cues (often adding fashion history to make a more interesting read) in the same way that WWD fashion pages used photographs of directional fashion designs.
    While reporting print trends, I tried to give my readers visual cues (often adding fashion history to make a more interesting read) in the same way that WWD fashion pages used photographs of directional fashion designs.
  • Over four years as an Editorial Strategist consulting for Supima Cotton, I generated hundreds of B2C and B2B blog posts under multiple bylines—an approach that allowed the brand to control its own narrative. Here, a post about its initiative for transparency in sourcing.
    Over four years as an Editorial Strategist consulting for Supima Cotton, I generated hundreds of B2C and B2B blog posts under multiple bylines—an approach that allowed the brand to control its own narrative. Here, a post about its initiative for transparency in sourcing.
  • As Fairchild's Senior Editor/Textiles, Sourcing, and Sustainability, I completely changed trade show coverage, making it as beautifully written as any couture runway report—a strategy extended its readership and revenue generation.
    As Fairchild's Senior Editor/Textiles, Sourcing, and Sustainability, I completely changed trade show coverage, making it as beautifully written as any couture runway report—a strategy extended its readership and revenue generation.
  • As Senior Editor/Textiles, Sourcing, and Sustainability, I reportedover 30 trade fairs a year, ranging from to huge international extravaganzas to small, directional shows in New York.
    As Senior Editor/Textiles, Sourcing, and Sustainability, I reportedover 30 trade fairs a year, ranging from to huge international extravaganzas to small, directional shows in New York.
  • WWD
    WWD
  • As Senior Editor/Textiles, Sourcing, and Sustainability, I reported on over 30 trade fairs a year, ranging from to huge international extravaganzas to small, directional print shows.
    As Senior Editor/Textiles, Sourcing, and Sustainability, I reported on over 30 trade fairs a year, ranging from to huge international extravaganzas to small, directional print shows.
  • As Senior Editor/Textiles, Sourcing, and Sustainability, I reported on over 30 trade fairs a year, ranging from to huge international extravaganzas (like this huge show in Shanghai) to small, directional design shows.
    As Senior Editor/Textiles, Sourcing, and Sustainability, I reported on over 30 trade fairs a year, ranging from to huge international extravaganzas (like this huge show in Shanghai) to small, directional design shows.
  • While reporting print trends, I tried to give my readers visual cues in the same way that WWD's fashion pages used photographs of directional fashion designs.
    While reporting print trends, I tried to give my readers visual cues in the same way that WWD's fashion pages used photographs of directional fashion designs.
  • While reporting print trends, I tried to give my readers visual cues in the same way that WWD's fashion pages used photographs of directional fashion designs.
    While reporting print trends, I tried to give my readers visual cues in the same way that WWD's fashion pages used photographs of directional fashion designs.
  • As Senior Editor/Textiles, Sourcing, and Sustainability, I created business stories that emphasized interrelationships in fashion. Here, a 1,000-word sidebar on shirting fabrics written to my own profile of Paris luxury retailer Charvet.
    As Senior Editor/Textiles, Sourcing, and Sustainability, I created business stories that emphasized interrelationships in fashion. Here, a 1,000-word sidebar on shirting fabrics written to my own profile of Paris luxury retailer Charvet.
  • Senior Textiles Editor, Fairchild Publications, WWD/DNR
    Senior Textiles Editor, Fairchild Publications, WWD/DNR
  • Digital Announcement of contest winner (sent out simultaneously with the conclusion of the contest); page 1 of 2
    Digital Announcement of contest winner (sent out simultaneously with the conclusion of the contest); page 1 of 2
  • Digital Announcement of contest winner (sent out simultaneously with the conclusion of the contest); page 2 of 2
    Digital Announcement of contest winner (sent out simultaneously with the conclusion of the contest); page 2 of 2
  • Senior Textiles Editor, Fairchild Publications, WWD/DNR
    Senior Textiles Editor, Fairchild Publications, WWD/DNR
  • Senior Textiles Editor, Fairchild Publications, WWD/DNR
    Senior Textiles Editor, Fairchild Publications, WWD/DNR

Denim

  • Because WWD's Paris bureau had little interest in denim and no interest in sustainability or innovation, I was able to profile a Left Bank jeans boutique that married LEDs to denim.
    Because WWD's Paris bureau had little interest in denim and no interest in sustainability or innovation, I was able to profile a Left Bank jeans boutique that married LEDs to denim.
  • WWD/DNR: At Fairchild, I spent years covering everything to do with the denim market—fibers, mills, supply chain, archives, fashion, retail, trade shows, news briefs.
    WWD/DNR: At Fairchild, I spent years covering everything to do with the denim market—fibers, mills, supply chain, archives, fashion, retail, trade shows, news briefs.
  • At WWD/DNR, I covered anything and everything relating to the denim market: what's new, why men or women buy, trends in treatment, sustainability, tradition, mills, etc.
    At WWD/DNR, I covered anything and everything relating to the denim market: what's new, why men or women buy, trends in treatment, sustainability, tradition, mills, etc.
  • "Green is the color of money in next year's denim market:" news brief on the takeoff of organic and sustainable denim.
    "Green is the color of money in next year's denim market:" news brief on the takeoff of organic and sustainable denim.
  • WWD: Which directional denim brands to see—and why—at an upcoming MAGIC
    WWD: Which directional denim brands to see—and why—at an upcoming MAGIC
  • WWD/DNR
    WWD/DNR
  • My templates for Macys.com emphasized transaction: For children's wear, that translated to a mention of whiskering but almost a third of the product description devoted to the internal adjustable waistband that was more likely to make moms click on the "buy" button.
    My templates for Macys.com emphasized transaction: For children's wear, that translated to a mention of whiskering but almost a third of the product description devoted to the internal adjustable waistband that was more likely to make moms click on the "buy" button.
  • WWD/DNR: During my five years at Fairchild, I created an average of 90 swatch pages a year—with a hefty percentage devoted to denim.
    WWD/DNR: During my five years at Fairchild, I created an average of 90 swatch pages a year—with a hefty percentage devoted to denim.
  • Première Vision Preview / Fairchild
    Première Vision Preview / Fairchild
  • WWD/DNR: During my five years at Fairchild, I created an average of 90 swatch pages a year—with a hefty percentage devoted to denim.
    WWD/DNR: During my five years at Fairchild, I created an average of 90 swatch pages a year—with a hefty percentage devoted to denim.
  • WWD/DNR: During my five years at Fairchild, I created an average of 90 swatch pages a year—with a hefty percentage devoted to denim, denim analogues, and denim substitutes.
    WWD/DNR: During my five years at Fairchild, I created an average of 90 swatch pages a year—with a hefty percentage devoted to denim, denim analogues, and denim substitutes.
  • WWD/DNR: During my five years at Fairchild, I created an average of 90 swatch pages a year—with a hefty percentage devoted to denim.
    WWD/DNR: During my five years at Fairchild, I created an average of 90 swatch pages a year—with a hefty percentage devoted to denim.
  • WWD/DNR: During my five years at Fairchild, I created an average of 90 swatch pages a year—with a hefty percentage devoted to denim.
    WWD/DNR: During my five years at Fairchild, I created an average of 90 swatch pages a year—with a hefty percentage devoted to denim.
  • WWD/DNR: During my five years at Fairchild, I created an average of 90 swatch pages a year—with a hefty percentage devoted to denim, denim analogues, and denim substitutes.
    WWD/DNR: During my five years at Fairchild, I created an average of 90 swatch pages a year—with a hefty percentage devoted to denim, denim analogues, and denim substitutes.
  • At WWD/DNR, I covered anything and everything relating to the denim market: what's new, why men or women buy, trends in treatment, sustainability, tradition, mills, etc.
    At WWD/DNR, I covered anything and everything relating to the denim market: what's new, why men or women buy, trends in treatment, sustainability, tradition, mills, etc.
  • WWD/DNR: My coverage of the denim market included reporting trends from high-capacity Pakistani, Indian, and Chinese mills.
    WWD/DNR: My coverage of the denim market included reporting trends from high-capacity Pakistani, Indian, and Chinese mills.
  • At WWD, I reported anything and everything to do with the denim market: from trade shows to trademark infringements to laundries and sourcing.
    At WWD, I reported anything and everything to do with the denim market: from trade shows to trademark infringements to laundries and sourcing.

Children's market

  • Editor-in-chief of Young Fashions, a B2B that I revamped to focus on the high end of the children's market.
    Editor-in-chief of Young Fashions, a B2B that I revamped to focus on the high end of the children's market.
  • STROLLERPALOOZA! A sample of the UX-centered daily e-mails written for long-term freelance client buybuyBABY.

    STROLLERPALOOZA! A sample of the UX-centered daily e-mails written for long-term freelance client buybuyBABY.

  • GENIUS TRAVEL GEAR: A sample of the daily reactive e-mails written for long-term freelance client buybuyBABY.

    GENIUS TRAVEL GEAR: A sample of the daily reactive e-mails written for long-term freelance client buybuyBABY.

  • Sick Day Solutions: A sample of the daily reactive e-mails written for long-term freelance client buybuyBABY.

    Sick Day Solutions: A sample of the daily reactive e-mails written for long-term freelance client buybuyBABY.

  • Stokke promotion: A sample of the daily reactive e-mails written for long-term freelance client buybuyBABY.

    Stokke promotion: A sample of the daily reactive e-mails written for long-term freelance client buybuyBABY.

  • What's Cooking? A sample of the daily reactive e-mails written for long-term freelance client buybuyBABY.

    What's Cooking? A sample of the daily reactive e-mails written for long-term freelance client buybuyBABY.

  • Jump Into Fall: A sample of the daily reactive e-mails written for long-term freelance client buybuyBABY.

    Jump Into Fall: A sample of the daily reactive e-mails written for long-term freelance client buybuyBABY.

  • Sample product description for Macys.com during the debugging of Stella, Federated's proprietary CMS
    Sample product description for Macys.com during the debugging of Stella, Federated's proprietary CMS
  • Sample product description for Macys.com during the debugging of Stella, Federated's proprietary CMS
    Sample product description for Macys.com during the debugging of Stella, Federated's proprietary CMS
  • Sample product description for Macys.com during the debugging of Stella, Federated's proprietary CMS
    Sample product description for Macys.com during the debugging of Stella, Federated's proprietary CMS
  • Sample product description for Macys.com during the debugging of Stella, Federated's proprietary CMS
    Sample product description for Macys.com during the debugging of Stella, Federated's proprietary CMS
  • Sample product description for Macys.com during the debugging of Stella, Federated's proprietary CMS
    Sample product description for Macys.com during the debugging of Stella, Federated's proprietary CMS

Custom content

  • Cover of 32-page custom publication for the Supima Design Competition, which later became a CFDA-sanctioned event
    Cover of 32-page custom publication for the Supima Design Competition, which later became a CFDA-sanctioned event
  • Page 2 of 32-page custom publication for the Supima Design Competition, which later became a CFDA-sanctioned event
    Page 2 of 32-page custom publication for the Supima Design Competition, which later became a CFDA-sanctioned event
  • Page 3 of 32-page custom publication for the Supima Design Competition, which later became a CFDA-sanctioned event
    Page 3 of 32-page custom publication for the Supima Design Competition, which later became a CFDA-sanctioned event
  • Page 4 of 32-page custom publication for the Supima Design Competition, which later became a CFDA-sanctioned event
    Page 4 of 32-page custom publication for the Supima Design Competition, which later became a CFDA-sanctioned event
  • Page 6 of 32-page custom publication for the Supima Design Competition, which later became a CFDA-sanctioned event
    Page 6 of 32-page custom publication for the Supima Design Competition, which later became a CFDA-sanctioned event
  • Sample page of 32-page custom publication for the Supima Design Competition, which later became a CFDA-sanctioned event
    Sample page of 32-page custom publication for the Supima Design Competition, which later became a CFDA-sanctioned event
  • Much of my work at Kérastase involved working with French campaigns and creating messages that would resonate with an American B2B audience.

    Much of my work at Kérastase involved working with French campaigns and creating messages that would resonate with an American B2B audience.

  • In the hundreds of blog posts I produced and ghost-wrote or Supima, I seized every opportunity to underscore strength and heritage. Here, a quirky "from the archives" post.

    In the hundreds of blog posts I produced and ghost-wrote or Supima, I seized every opportunity to underscore strength and heritage. Here, a quirky "from the archives" post.

  • While working on the CoverGirl CoverWorld campaign at Ogilvy/Geometry, I created independent websites for Katy Perry, Queen Latifah, Janelle Monae, and Elle DeGeneres—as well a individual makeup artists and brand ambassadors.
    While working on the CoverGirl CoverWorld campaign at Ogilvy/Geometry, I created independent websites for Katy Perry, Queen Latifah, Janelle Monae, and Elle DeGeneres—as well a individual makeup artists and brand ambassadors.
  • CoverGirl Instaglam / Site extension and social media campaign for Ogilvy/Geometry
    CoverGirl Instaglam / Site extension and social media campaign for Ogilvy/Geometry
  • website creation, concept, and copywriting / www.supimacollection.com / interactive screen
    website creation, concept, and copywriting / www.supimacollection.com / interactive screen
  • Supimacollection.com (interactive timeline)
    Supimacollection.com (interactive timeline)
  • Fashion Week Daily advertorial insert.
    Fashion Week Daily advertorial insert.
  • Using the CFDA website to reinforce Supima's brand voice.
    Using the CFDA website to reinforce Supima's brand voice.
  • Editor-in-chief of twice-a-year Woman's Day Beauty, a 500,000-circulation S.I.P. sponsored by Mary Kay Cosmetics
    Editor-in-chief of twice-a-year Woman's Day Beauty, a 500,000-circulation S.I.P. sponsored by Mary Kay Cosmetics
  • Editor-in-chief of custom program magazine co-published by San Francisco Magazine (client: San Francisco Ballet)
    Editor-in-chief of custom program magazine co-published by San Francisco Magazine (client: San Francisco Ballet)
  • As a content strategist at Supima, I created a blog (under three separate pseudonyms) as a way to tag and repost press mentions, brand news, celebrities seen in Supima jeans, etc.—eventually accumulating a 700-entries that dominated the opening pages of Google.
    As a content strategist at Supima, I created a blog (under three separate pseudonyms) as a way to tag and repost press mentions, brand news, celebrities seen in Supima jeans, etc.—eventually accumulating a 700-entries that dominated the opening pages of Google.

Product naming

  • Perk Up! Breast Firming Gel (Avon)
    Perk Up! Breast Firming Gel (Avon)
  • Thigh Expectations: Cellulite Defense Cream (Avon)

    Thigh Expectations: Cellulite Defense Cream (Avon)

  • Buff It Up! Exfoliating Body Scrub (Avon)
    Buff It Up! Exfoliating Body Scrub (Avon)
  • Rapid Return: Exfoliating Facial Scrub (Avon)
    Rapid Return: Exfoliating Facial Scrub (Avon)
  • Brighter Days: Intensive Moisture Cream SPF 15 (Avon)
    Brighter Days: Intensive Moisture Cream SPF 15 (Avon)
  • Face the Day: Total Protective Lotion SPF27 UVA/UVB (Avon)
    Face the Day: Total Protective Lotion SPF27 UVA/UVB (Avon)
  • Hide the Evidence: Concealing Quick Click (Avon)
    Hide the Evidence: Concealing Quick Click (Avon)

Columns (Menswear, Elle, Mirabella, Glamour)

  • "Last Picture Show," my endpaper column for Menswear, Condé Nast's quarterly for the luxury market
    "Last Picture Show," my endpaper column for Menswear, Condé Nast's quarterly for the luxury market
  • "Last Picture Show," my endpaper column for Menswear, Condé Nast's quarterly for the luxury market
    "Last Picture Show," my endpaper column for Menswear, Condé Nast's quarterly for the luxury market
  • "Last Picture Show," my endpaper column for Menswear, Condé Nast's quarterly for the luxury market
    "Last Picture Show," my endpaper column for Menswear, Condé Nast's quarterly for the luxury market
  • "Last Picture Show," my endpaper column for Menswear, Condé Nast's quarterly for the luxury market
    "Last Picture Show," my endpaper column for Menswear, Condé Nast's quarterly for the luxury market
  • "Last Picture Show," my endpaper column for Menswear, Condé Nast's quarterly for the luxury market
    "Last Picture Show," my endpaper column for Menswear, Condé Nast's quarterly for the luxury market
  • "Last Picture Show," my endpaper column for Menswear, Condé Nast's quarterly for the luxury market
    "Last Picture Show," my endpaper column for Menswear, Condé Nast's quarterly for the luxury market
  • Secret Addresses column / ELLE
    Secret Addresses column / ELLE
  • Beauty Technique column, page 1 of 2
    Beauty Technique column, page 1 of 2
  • Beauty Technique column, page 2 of 2
    Beauty Technique column, page 2 of 2
  • Beauty & Health column / Glamour
    Beauty & Health column / Glamour

Signage

  • Supima Collection in-store shops in Bloomingdale's top 18 doors: here showing the signage execution and cotton "touch-wall" to underscore the garments' softness; Bloomingdale's, South Coast Plaza, CA
    Supima Collection in-store shops in Bloomingdale's top 18 doors: here showing the signage execution and cotton "touch-wall" to underscore the garments' softness; Bloomingdale's, South Coast Plaza, CA
  • How to communicate the softness of Supima? With a touch wall made of cotton fiber in each of the Supima Collection's in-store boutiques in Bloomingdale's.
    How to communicate the softness of Supima? With a touch wall made of cotton fiber in each of the Supima Collection's in-store boutiques in Bloomingdale's.
  • Assuming that few—if any—customers would stand and read the entire wall script, I oversized "durability," "integrity," "luxury," and "softness" to be the take-away message; Bloomingdale's, South Coast Plaza, CA
    Assuming that few—if any—customers would stand and read the entire wall script, I oversized "durability," "integrity," "luxury," and "softness" to be the take-away message; Bloomingdale's, South Coast Plaza, CA
  • Signage for Brooks Brothers Madison Avenue flagship windows
    Signage for Brooks Brothers Madison Avenue flagship windows
  • Brooks Brothers' Madison Avenue flagship / Supima merchandising signage
    Brooks Brothers' Madison Avenue flagship / Supima merchandising signage
  • Brooks Brothers Madison Avenue flagship / Supima merchandising signage
    Brooks Brothers Madison Avenue flagship / Supima merchandising signage
  • Avon Salon and Spa in Trump Tower featuring "beComing" product line
    Avon Salon and Spa in Trump Tower featuring "beComing" product line
  • Bloomingdale's / Poster for Supima in-store boutiques
    Bloomingdale's / Poster for Supima in-store boutiques

Digital PR

  • Electronic press release written for Supima Cotton
    Electronic press release written for Supima Cotton
  • Digital Press Release: L'Oréal prestige hair care / Kérastase product launch

    Digital Press Release: L'Oréal prestige hair care / Kérastase product launch

  • San Francisco Ballet backgrounder for Nutcracker, page 1 of 2
    San Francisco Ballet backgrounder for Nutcracker, page 1 of 2
  • San Francisco Ballet backgrounder for Nutcracker, page 1 of 2
    San Francisco Ballet backgrounder for Nutcracker, page 1 of 2
  • Digital Press Release: L'Oréal prestige haire care/Shu Uemura product launch

    Digital Press Release: L'Oréal prestige haire care/Shu Uemura product launch

  • Digital Press Release, L'Oréal prestige hair care / Shu Uemura product launch
    Digital Press Release, L'Oréal prestige hair care / Shu Uemura product launch
  • Verbatim pick-up of press release (on previous screen) on MakeupExaminer.com beauty blog
    Verbatim pick-up of press release (on previous screen) on MakeupExaminer.com beauty blog
  • Supima press release, page 2 of 2
    Supima press release, page 2 of 2
  • Supima High Line digital promotion, page 1 of 4
    Supima High Line digital promotion, page 1 of 4
  • Supima High Line digital promotion, page 2 of 4
    Supima High Line digital promotion, page 2 of 4
  • Supima High Line digital promotion, page 3 of 4
    Supima High Line digital promotion, page 3 of 4
  • Supima High Line digital promotion, page 4 of 4
    Supima High Line digital promotion, page 4 of 4
  • Digital press release announcing launch of forthcoming Supima Collection at Bloomingdale's (client: Supima Cotton)
    Digital press release announcing launch of forthcoming Supima Collection at Bloomingdale's (client: Supima Cotton)
  • DIGITAL ANNOUNCEMENT, page 1 of 2

    DIGITAL ANNOUNCEMENT, page 1 of 2

  • 2014 DIGITAL ANNOUNCEMENT, page 2 of 2
    2014 DIGITAL ANNOUNCEMENT, page 2 of 2

Extras

  • Hired to generate copy templates for an online shoe retailer, I wrote 500+ product descriptions that emphasized construction and functionality—creating a point of difference between the site and rivals offering heavier discounts.
    Hired to generate copy templates for an online shoe retailer, I wrote 500+ product descriptions that emphasized construction and functionality—creating a point of difference between the site and rivals offering heavier discounts.
  • Hired to generate copy templates for an online shoe retailer, I wrote 500+ product descriptions that emphasized construction and functionality—creating a point of difference between the site and rivals offering heavier discounts.
    Hired to generate copy templates for an online shoe retailer, I wrote 500+ product descriptions that emphasized construction and functionality—creating a point of difference between the site and rivals offering heavier discounts.
  • WordPress blog integrated with Twitter, Instagram, and e-commerce site
    WordPress blog integrated with Twitter, Instagram, and e-commerce site
  • Sitting in as editor-in-chief of AccessoriesMagazine.com
    Sitting in as editor-in-chief of AccessoriesMagazine.com
  • Branded editorial / Editor-in-Chief, Hachette's custom publishing division
    Branded editorial / Editor-in-Chief, Hachette's custom publishing division
  • Hired to generate copy templates for an online shoe retailer, I wrote 400–500 production descriptions that emphasized construction and functionality—creating a point of difference between the site and rivals able to offer heavier discounts.
    Hired to generate copy templates for an online shoe retailer, I wrote 400–500 production descriptions that emphasized construction and functionality—creating a point of difference between the site and rivals able to offer heavier discounts.
  • Hired to generate copy templates for an online shoe retailer, I wrote 400–500 production descriptions that emphasized construction and functionality—creating a point of difference between the site and rivals able to offer heavier discounts.
    Hired to generate copy templates for an online shoe retailer, I wrote 400–500 production descriptions that emphasized construction and functionality—creating a point of difference between the site and rivals able to offer heavier discounts.
  • Lord & Taylor
    Lord & Taylor
  • Macys.com
    Macys.com
  • Lord & Taylor
    Lord & Taylor
  • Sample spread, merchandise introduction / Avon collateral, recovery flyer front cover / I produce, copywrite, and edit 26 recovery flyers per year, accounting for 550+ pages of my annual 1,600+ page budget
    Sample spread, merchandise introduction / Avon collateral, recovery flyer front cover / I produce, copywrite, and edit 26 recovery flyers per year, accounting for 550+ pages of my annual 1,600+ page budget
  • People Magazine, freelance
    People Magazine, freelance
  • Macys.com
    Macys.com
  • Barneys.com
    Barneys.com
  • Creating an accessible brand voice that focused on ingredients, I concepted and wrote the Green Book, the 72-page catalog and produced direct mail pieces that introduced French eco-brand Yves Rocher to North America.
    Creating an accessible brand voice that focused on ingredients, I concepted and wrote the Green Book, the 72-page catalog and produced direct mail pieces that introduced French eco-brand Yves Rocher to North America.